Jerry Abramowicz Photography

(download)

Click here to download:

safety-first-yAlvBfctGzFcdmxvieEo.zip (862 KB)

I was working on this job with Victoria’s Secret last week. Not as a photographer (even though I did take some shots) but as the location manager for a helicopter landing. My job was to get a permit and manage a helicopter landing in the downtown core of Toronto for the Grand opening of a new VS store. After weeks of preparation and meetings the day finally came and wouldn’t you know it, Mother Nature decided she was not going to cooperate. High winds prevented the landing at the chosen site which left us scrambling at 6:00am to find another one, a safer one, and we did. We were to land in and amongst some tall buildings which would have been visually amazing but safety always comes first. My point here is that no matter how beautiful the shot is, how skilled you think you are, your life and the life of others are more important than any photograph can ever be. The pro’s I work with all know this. It was a great team from Victoria’s Secret including the helicopter pilot, Dave, from Four Seasons Aviation. Because in the end and as always in this business we get our shots. It may not be from the best location or vantage point, more importantly though, we do get to go home to our loved ones and talk about it. So be safe out there.